As it becomes increasingly important for consumer’s buying habits to align with their lifestyle and personal values, brands must deliver not only on taste and appearance, but nutrition, convenience, traceability and sustainability and the message can easily get lost. 

I've worked with natural products brands at every stage of development to clarify this message by helping them to understand their target consumer, tailor their messaging and choose the right marketing strategies. 

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INSIGHTS

unlocking insights for stronger
business decision-making


• Category insights + sales analysis

• Consumer + competitive research


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PRODUCT

consumer insights driven product design and development


• Packaging audit for regulatory compliance (CFIA/FDA)

• Packaging design, sourcing + project management

• Product innovation, development, pricing + material sourcing

• Copy writing


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CONTENT MARKETING
+ EDUCATION

empower your external and
internal consumers to make educated purchase decisions


• Sales enablement material (sales deck, sell sheet, ebooks)

• In-store staff training tools + strategy

• Nutritional content writing

 


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BUSINESS STRATEGY

from the drafting table to the real world


• Business plan development, goals + coaching

• Brand development

• Corporate sustainable strategy

• Logo + website design


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MARKETING STRATEGY
+ EXECUTION

a little goes a long way


• Inbound: B2B lead generation and inside sales strategy

• Outbound: Content marketing (email, social media, blog)

    + education (in-store, online, influencer)

• PR & Events