The product development process, including market research, conceptualization, prototyping, focus groups and commercialization, can be the most extensive, but rewarding activity for your business. Developing products to provide value and meet the needs of consumers is essential for business growth. Whether you’re launching your first product or a product in a new category, there could be many things you don’t know about the process. Cara assists clients with sourcing new ingredients, new packaging or looking for new suppliers. She also helps with finalizing your recipe and understanding how ingredients drive the nutrition facts table and label claims. You’ll want to scream your product’s benefits on the package, but the Canadian Food Inspection Agency (CAN) and Food and Drug Administration (US) can be tricky to comply with and navigate on your own. Cara can assist with this and much more as she helps you manage the product development process, gives you the tools to speak with graphic designers and printers as well suggests fun copy and marketing ideas for your product launch. Understanding product pricing is crucial for setting your business up for success when selling direct-to-consumer and future distribution channels like through wholesalers, distributors and brokers. 

Let Cara help you bring your new product to life and thrive.

Brand image is something that should evolve and grow with your audience over time. The look you started with will not last the product’s entire lifecycle. Every few years, a brand should analyze their packaging to ensure their branding is striking and appealing as new competitors enter the playing field and consumer demand shifts. A brand refresh is a crucial part of brand management to stay current and attractive on shelf and, guess what? All the leading brands do it! Cara works alongside graphic designers to enhance the look of your packaging through imagery, colour, and nutrition facts-driven call outs. She looks at your target demographic and consumer insights to ensure you’re communicating the right message in the right way. She also audits existing packaging for CFIA/FDA compliance.

Let Cara help you refresh your brand and stay current.